Marketing Strategy and Product Development Expert | Managing Partner Alternative iGrow
Niki Siropoulou is the Managing Partner of Alternative iGrow an Innovation, Brand Strategy and business development consulting that brings innovative tools in our networked society era. http://www.alternativeigrow.com
Niki is a global community leader, founder of TEDxAcademy and advisor at Network Society Project Ventures a New York based investment fund.
With 20 years of Marketing and business development expertise in Europe and the US, Niki has a proven record working with Companies such as P&G, Estee Lauder, MKB a Health Tech Fund, Unilever, Carlsberg Group, The Coca-Cola Company.
Niki has conceived and develop products in the Greek Market such as STR8, BU, C-Thru, X-Pose, Carroten, Sanitas, Orzene, Sanitas and more.
On a global level she has received the “Breakthrough” Product of the Year Award in the US, for the Mustang Fragrance Development for Estee Lauder US.
Niki currently works with companies in Europe, the USA and Greece developing an innovative culture and a unique New Era Marketing and Product development process.
Ms. Siropoulou has executive education from Harvard Business School and MIT, on Innovation and New Business Development and holds an MBA degree from University of Austin, Texas USA.