Alicia Tani was born and raised in Athens, graduated from Ziridis high school and then studied Public Administration, major Economics, in Panteion University. She continued her studies abroad, to retain a MSc. in Market Research & Management Science, from Lancaster University.
After completing her postgraduate studies, Alicia, worked for a year as a media planner in London online directories, analyzing geographical data, conducting market segmentation and consumer profiling, to provide effective media plans to advertisers.
She then moved back to Greece to join Coca-Cola HBC for the next 6 years, as a Brand Manager having full ownership and responsibility of Amita juices product portfolio of 52 SKUs, driving brand strategy through ATL communication & BTL activation, ensuring brand growth through P&L responsibility.
In 2015, she transferred to INTRALOT S.A as a Product Manager within Commercial Retail department. Being responsible for Self-Service Terminals and Vending machines end to end solutions within Lottery retail environment, she drives product roadmaps and strategies to support business growth, leveraging commercial solutions and cross segment opportunities.
Acquiring an AIPMM Certification in Product Management and awarded with the 3rd price on INTRALOT’s Hackathon 2017, Alicia, continues up to now serving INTRALOT, as a value adding member.