Andreas Zaras holds a first degree in Operational Research & Marketing from the Athens University of Economics & Business and an MSc in Management Science & Operational Research from Warwick Business School. He also holds an MSc in Finance (Econometrics specialization) from ALBA. Andreas works for SAS Institute since 2003 where he is involved in the consulting and pre – sales activities of the office. He is also heavily occupied with the academic initiatives and acts as a trainer in Programming, Statistics, Forecasting and Data Mining courses. He has also participated as a consultant in a number of projects related to data driven decision making in sub areas such as data integration, data quality, BI and business analytics. Andreas has also taught postgraduate courses in Marketing Analytics, Data Mining, Forecasting, Statistics and Decision Making at ALBA, Athens University of Economics and Business, University of Athens, University of Patras and University of Central Lancashire. His research work in operational research, econometrics and BI, has appeared in the proceedings of National Conferences of the Hellenic OR Society. Finally Andreas is a member of INFORMS and the Hellenic OR Society and he is a certified SAS Programmer.