ΠΑΠΑΣΤΡΑΤΟΣ Α.Β.Ε.Σ.

Head of Consumer Experience

Curious about people, fascinated by consumer behavior and inspired by purposeful brands. A born dreamer who gradually grew into a marketer, Michalis describes his journey less as a traditional career path and more as a curiosity that kept evolving. Along the way, he became what he jokingly calls a consumer detective—someone who enjoys decoding how people think, decide and ultimately trust brands. Professionally, he leads Consumer Experience at Papastratos, working at the intersection of brand, innovation and consumer insight to help accelerate the transition toward a smoke-free future. Outside the office, he is a father of two, a passionate traveler who enjoys discovering new places and cultures, and someone naturally drawn to puzzles—whether that’s escape rooms, complex datasets, or the mystery behind consumer behavior. Social by [...]

ΠΑΠΑΣΤΡΑΤΟΣ Α.Β.Ε.Σ.

Head of Marketing HnB

Brand builder, innovation enthusiast, and marketing geek at heart. Raised in a family of advertisers, Ioli was destined for the world of FMCG. She proudly calls herself a commercial marketer, hates the question: Where do you see yourself in five years?, and gets fascinated by turning consumer insights into bold, meaningful ideas. Her career spans creating fearless campaigns that genuinely connect with people and launching product innovations across Europe. She loves the moment when creativity meets strategy and something truly impactful comes to life. Today, Ioli is Head of Heat‑Not‑Burn at Papastratos, leading the IQOS business, driving portfolio strategy, product innovation, and integrated marketing plans. Beyond work, life is equally dynamic. Mom of two young boys and wife to a loving husband, she finds energy in nature hikes, bui [...]